Nike brand image

Hi, I am a third-year student studying European Business. I have chosen to write my final year dissertation on Nike brand and would be grateful if you could answer the following questions. It would take about 5 minutes. Answers are only used for my research. All respondents will remain anonymous and the given answers will be treated confidentially. There are no right or wrong answers - only your personal opinion matters!

Questions with `*` must be answered.

1. What are the first things that come to your mind when you hear the name "Nike"?
2. I believe that Nike products are
*high in qualitystrongly agree agree neutral disagree strongly disagree
*innovativestrongly agree agree neutral disagree strongly disagree
*high-techstrongly agree agree neutral disagree strongly disagree
*good value for moneystrongly agree agree neutral disagree strongly disagree
*with unique designstrongly agree agree neutral disagree strongly disagree
*durablestrongly agree agree neutral disagree strongly disagree
*comfortablestrongly agree agree neutral disagree strongly disagree
3. Nike is for age groups
* ...-15 16-24 25-34 35-... everyone
4. Nike is for
* male female both
5. Nike is for
*serious athletesstrongly agree agree neutral disagree strongly disagree
*all psychically active consumersstrongly agree agree neutral disagree strongly disagree
*brand-conscious consumersstrongly agree agree neutral disagree strongly disagree
*everyonestrongly agree agree neutral disagree strongly disagree
6. Nike as a company is
*innovativestrongly agree agree neutral disagree strongly disagree
*environmentally friendlystrongly agree agree neutral disagree strongly disagree
*socially responsiblestrongly agree agree neutral disagree strongly disagree
*exploiting cheap overseas labourstrongly agree agree neutral disagree strongly disagree
7. If Nike was a person, Nike would be
* male female
8. in his/her
* teens twenties thirties forties fifties other
9. Nike as a person would be
*ambitiousstrongly agree agree neutral disagree strongly disagree
*competitivestrongly agree agree neutral disagree strongly disagree
*successfulstrongly agree agree neutral disagree strongly disagree
*trendystrongly agree agree neutral disagree strongly disagree
*attractivestrongly agree agree neutral disagree strongly disagree
*popularstrongly agree agree neutral disagree strongly disagree
*trustworthystrongly agree agree neutral disagree strongly disagree
*friendlystrongly agree agree neutral disagree strongly disagree
*gentlestrongly agree agree neutral disagree strongly disagree
10. To the best of your knowledge, have these celebrities advertised Nike?
*Michael Jordanyes no no idea
*Dennis Rodmanyes no no idea
*Maria Sharapovayes no no idea
*Vanessa Williamsyes no no idea
*David Beckhamyes no no idea
*Christiano Ronaldoyes no no idea
*Tiger Woodsyes no no idea
*Lance Armstrongyes no no idea
11. I believe that
*Nike advertising is attractivestrongly agree agree neutral disagree strongly disagree
*Nike advertising is well-donestrongly agree agree neutral disagree strongly disagree
*Nike name has a pleasant sound to itstrongly agree agree neutral disagree strongly disagree
*the swoosh (Nike symbol) is a well-chosen logo for a brandstrongly agree agree neutral disagree strongly disagree
*"Just do it" is a good sloganstrongly agree agree neutral disagree strongly disagree
12. The main competitors for Nike are
*Adidasstrongly agree agree neutral disagree strongly disagree
*Pumastrongly agree agree neutral disagree strongly disagree
*Reebokstrongly agree agree neutral disagree strongly disagree
*Conversestrongly agree agree neutral disagree strongly disagree
*Vansstrongly agree agree neutral disagree strongly disagree
*Asicsstrongly agree agree neutral disagree strongly disagree
*Skechersstrongly agree agree neutral disagree strongly disagree
*Clarksstrongly agree agree neutral disagree strongly disagree
* Eccostrongly agree agree neutral disagree strongly disagree
*Tommy Hilfigerstrongly agree agree neutral disagree strongly disagree
*Quiksilverstrongly agree agree neutral disagree strongly disagree
*Lacostestrongly agree agree neutral disagree strongly disagree
13. Consumers buy Nike products because
*Nike products are of high qualitystrongly agree agree neutral disagree strongly disagree
*Nike provides value for moneystrongly agree agree neutral disagree strongly disagree
*Nike products are comfortablestrongly agree agree neutral disagree strongly disagree
*Nike products are stylishstrongly agree agree neutral disagree strongly disagree
*Nike offers pleasurable experiencestrongly agree agree neutral disagree strongly disagree
*Nike is a way to express one`s personalitystrongly agree agree neutral disagree strongly disagree
*Nike user stands out in a crowdstrongly agree agree neutral disagree strongly disagree
*Nike is a brand which should make a good impressionstrongly agree agree neutral disagree strongly disagree
*Nike is a well-known brandstrongly agree agree neutral disagree strongly disagree
*Nike is a status symbolstrongly agree agree neutral disagree strongly disagree
14. Have you ever bought any products from Nike?
* yes no (go to question 16)
15. So far, are you satisfied with the products?
yes more or less no
16. Your gender
* male female
17. Your age
*
18. Your nationality
*
19. Your average weekly income (£)
...-50 51-80 81-110 111-...
All questions done!
Thank you!

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